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1. Introduction
BaltixMedia Digital ("we," "our," or "us") is committed to protecting your privacy while delivering data-driven digital marketing solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with our digital marketing services, website, and business operations.
As a digital marketing agency specializing in data-driven strategies, we handle various types of data responsibly and in compliance with all applicable data protection regulations including GDPR, CCPA, and other relevant legislation.
2. Information We Collect
Client & Business Information
When you engage with our digital marketing services, we collect:
- Business contact information (name, email, phone, company details)
- Marketing objectives, KPIs, and performance goals
- Business industry, size, and target market information
- Digital analytics access credentials
- Competitor and market analysis data
Digital Analytics Data
For data-driven marketing purposes, we analyze:
| Data Category | Examples | Digital Marketing Purpose |
|---|---|---|
| Website Analytics | Traffic sources, user behavior, conversion rates | Website optimization and user experience improvement |
| Campaign Performance | Click-through rates, conversions, ROI metrics | Campaign optimization and budget allocation |
| Audience Insights | Demographics, interests, online behavior patterns | Target audience segmentation and personalization |
| Competitive Intelligence | Market positioning, competitor strategies | Strategic planning and market differentiation |
Automated Collection
Through our digital platforms and tools, we automatically collect:
- Technical Information: IP address, browser type, device specifications
- Usage Analytics: Page views, session duration, engagement metrics
- Referral Data: Traffic sources, UTM parameters, campaign tracking
- Geographic Insights: Location data for geo-targeted campaigns
3. Digital Analytics & Data Processing
Analytics Tools We Use
To deliver data-driven digital marketing, we utilize various analytics tools:
Data-Driven Processing
We process data specifically for digital marketing optimization:
- Performance Analysis: Measuring campaign effectiveness and ROI
- Audience Segmentation: Creating targeted audience groups
- Conversion Optimization: Improving website and campaign conversion rates
- Trend Identification: Analyzing market and consumer trends
- Predictive Modeling: Forecasting campaign performance and outcomes
4. How We Use Your Information
Digital Marketing Service Delivery
- Developing and executing data-driven marketing strategies
- Creating and optimizing digital advertising campaigns
- Conducting market research and competitive analysis
- Providing performance reports and strategic insights
- Implementing SEO and content marketing strategies
Business Operations
- Client relationship management and service delivery
- Business development and service enhancement
- Financial management, billing, and invoicing
- Legal compliance and regulatory requirements
- Security monitoring and fraud prevention
Data Analysis & Insights
- Market research and industry trend analysis
- Service personalization and performance optimization
- Business intelligence and strategic planning
- Competitive benchmarking and market positioning
Legal Basis for Processing
We process data based on:
- Contractual Necessity: To provide agreed-upon digital marketing services
- Legitimate Interests: For business improvement and service optimization
- Legal Obligations: To comply with legal and regulatory requirements
- Consent: Where required by law and explicitly provided
5. Data Security and Protection
Security Measures
We implement enterprise-grade security measures to protect your data:
- Advanced Encryption: AES-256 encryption for data in transit and at rest
- Access Controls: Role-based access with multi-factor authentication
- Security Monitoring: 24/7 security monitoring and threat detection
- Employee Training: Regular security awareness and data protection training
- Secure Infrastructure: Enterprise-grade hosting and data storage
Data Retention
We retain data strategically and only as long as necessary:
| Data Type | Retention Period | Purpose |
|---|---|---|
| Client Contracts | 7 years after contract termination | Legal, financial, and business records |
| Campaign Performance Data | 3 years after campaign completion | Performance analysis and historical comparison |
| Marketing Communications | Until consent is withdrawn or purpose fulfilled | Marketing and client relationship management |
| Analytics Data | 26 months (industry standard) | Trend analysis and performance optimization |
Third-Party Sharing
We may share data with trusted third parties for specific purposes:
- Analytics Providers: Google Analytics, advertising platforms, marketing tools
- Service Partners: Specialized digital marketing service providers
- Legal Authorities: When required by law or legal proceedings
- Business Successors: In case of merger, acquisition, or business transfer
6. Your Data Protection Rights
You have comprehensive rights regarding your personal data:
To exercise any of these rights, please contact our Data Protection Officer using the contact information below.
Contact Our Data Protection Team
For questions about this Privacy Policy or to exercise your data protection rights:
Data Protection Officer
Shoven Malram
Digital Director & Data Protection Lead
Office Address
Puiestee tn 112a
Tartu linn 51009, Estonia
Phone Number
+372 505 3111
Email Address
privacy@baltixmedia.com
We respond to privacy inquiries within 24-48 hours during business days
8. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending email notifications to active clients
- Posting announcements on our client dashboard
- Updating our service agreements where applicable
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information and maintain compliance with evolving data protection regulations and industry best practices.